TheLadders is the world’s leading community of professional jobs and professional job seekers.
Business Issues
- Clients scaling back hiring due to recession
- Resumes flooding into client companies directly
Challenges
- Employers cutting costs
- Employers reducing or eliminating hiring
- Recessionary environment
- Record unemployment
Visualize Solution
- Trained sales and marketing in ValueSelling
- Implemented ValueSelling eValuePrompter®
Impact
- TheLadders.com achieved double-digit sales growth in 2009
- 400 new companies and recruiters signed up during Q4 2008 to post their $100K+ jobs and find high-quality senior level candidates
- During 2009, the achievement of the Call Volume Key Performance Indicator resulted in a triple-digit increase in customer interactions
TheLadders.com sales leadership was committed to increasing the skill set and focus of the sales team which resulted in engaging Visualize to implement ValueSelling. As part of the implementation, the sales team refocused on surpassing Key Performance Indicators in activities to ensure the team was driving the right level of prospect engagement. ValueSelling also helped the team uncover a stronger value proposition to their customers, which demonstrated their ability to deliver pre-screened, high-quality candidates in a time-efficient and cost-effective manner.