Candice October

United Kingdom

Candice October helps sales professionals turn proven sales methodologies into practical habits that drive real results. With a passion for sales development, coaching, and behavioral change, she works with individuals and teams to build the skills, confidence, and consistency needed to improve performance and achieve their goals.

Her journey with the ValueSelling Framework® began in 2011 when she co-founded one of South Africa’s leading sales graduate recruitment and development firms. There, she focused on identifying high-potential sales talent and helping emerging professionals build successful careers through training, coaching, and development.

Candice’s career began in London as an Inside Sales Development Representative, where she gained firsthand experience in a fast-paced sales environment. She later transitioned into facilitation and coaching roles, leading organizational change initiatives and helping teams navigate strategic transformations through effective communication, adoption, and buy-in.

Before joining Visualize, Candice also spent several years with a publicly traded organization, gaining valuable experience across multiple business functions, including manufacturing, information technology, property management, and retail operations. This broad business background gives her a unique perspective on the challenges organizations face as they work to improve performance and drive growth.

Today, Candice combines sales training, coaching, and strength-based development techniques to help sales teams create lasting behavioral change. Her approach focuses not only on improving sales skills but also on helping individuals unlock their full potential and perform at a higher level.

In addition to her facilitation and consulting work, Candice is a Certified Executive Management Coach through the University of Cape Town.

In Her Words

Personal motto? “Be real. Add Value.”

First paying job? “Ironing my dad’s shirts. Looking back, the quality control was questionable.”

We'd never guess that... "Another early in career job was babysitting for Will Ferrell’s kid."

Favorite journey taken? “A solo yoga retreat in a remote village in the Sri Lankan jungle. With no hot water, electricity, or reception, it was the perfect opportunity to step away from the demands of work, parenting and everyday life and simply reset.”

What is one of your favorite quotes?  “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou