Carlos Nouche

Georgia, USA

Carlos has over 30 years of experience in the enterprise software industry, encompassing sales, service, business development, partner alliance creation, and business operations. He’s advised companies including Comcast, Okta, Sumo Logic, ServiceNow, VMware, and Workday.

A native of Queens, NY, now based in Atlanta, Carlos played a key leadership role in rebuilding the sales and services organization at Amdocs Customer Management. He was instrumental in the turnaround of the business unit, driving sales growth of over 250%. After taking over the customer management services portfolio, Carlos successfully implemented the ValueSelling framework—resulting in a nearly 80% increase in services revenue and a 43% improvement in profit margins.

Earlier in his career, Carlos held roles at Clarify Inc. and Nortel, where he set new benchmarks for sales growth. He pioneered channel sales as a significant revenue stream and contributed to the creation of a dedicated financial services vertical, all while playing a critical role in the sales team’s transition to Amdocs.

Carlos is the host of The 1% Edge Podcast, where he interviews go-to-market leaders and top performers across sales, customer success, marketing, and more. The podcast delves into the habits, strategies, and mindset behind continuous improvement, providing actionable insights for professionals seeking to improve by just 1% each day. Each episode features candid conversations designed to help listeners elevate performance, build stronger teams, and stay competitive.

He holds a B.S. in Accounting from Florida State University.

In His Words

We might never guess that… “I spoke Spanish before I learned English.”

First paying job? “At a car wash when I was 15 and living in Florida.”

Personal motto? “Blame no one, expect nothing, and do something.”

Best journey taken? “Spain, in 1998. Visiting my grandmother and extended family. It’d been nearly 15 years since I’d been there and they treated me like a long lost son. It was incredible having dinner at midnight with 15 cousins on the eve of boarding the plane to head home.”

Podcast Appearances