Liz Roche is an industry-recognized expert in customer engagement strategy, technology, and marketing with an obsession for customer success. With over 30 years of business strategy experience, she helps sales, marketing, service and delivery teams ensure that client value predicted at the outset of a relationship is value received throughout the lifecycle journey.
Prior to joining Visualize, Liz was a director of global marketing at Pitney Bowes where she was responsible for developing and executing go-to-market strategies, and facilitated strategic, value-focused conversations with executives managing customer relationships for global brands. Previously, she held roles at Microsoft where she was responsible for defining consulting strategy and creating new IP and solutions related to Microsoft Consulting Services and the Dynamics solution portfolio, and at HP, where she was a distinguished technologist/strategist and responsible for bringing new consulting services to market.
As a former industry analyst at META Group, a technology research and advisory firm acquired by Gartner, Liz was a vice president of CRM and sell-side commerce and was instrumental in evolving the early customer relationship management category and best practices. Many of these concepts, foundational for customer engagement/customer experience thinking and instrumentation, are still considered best practice today.
Liz received an MBA from the University of Missouri and a BA from The George Washington University.
In Her Words
What superpower would you like to have? I think superpowers are overrated! Being constantly curious and a lifelong learner mean I can leverage experiences from amazing people who have preceded me.
What would we never guess about you? Aside from a friend who is a former world cup ski racers, I’ve had more orthopedic surgeries that anyone I know.
First thing you sold? “Girl Scout Cookies.”
What’s your favorite thing to do outside of work? Explore! New places, new ideas, new cultures.
What’s your most prized possession? My health