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David Byck

David is an accomplished ValueSelling Facilitator, Coach, and Practitioner with over 25 years of applied ValueSelling experience. He leverages his leadership experience by guiding sales professionals to become more effective, efficient, and relevant.
Being likable vs. needing to be liked

Being likable vs. needing to be liked

I have a friend, who for the purposes of this article, we will call Tim. Which is good because that's his name and anybody who knows Tim will hopefully see him in this article. Tim has never been in sales per se, and he would suggest that he would be a horrible...

My Top 6 Resources After 2020’s Virtual Housekeeping

At the end of each year, I conduct a "virtual housekeeping" activity where I comb through my digital channels [much of which collects digital dust by the end of the year]. This exercise allows me to start each new year with a clean digital slate and allows more mental...

What is Professional Empathy?

“We need to be more empathetic” as sellers. A phrase that I have heard more than normal in the last few months. It’s usually a well-intentioned remark but has become a bit of a red herring IMHO. A great sentiment to be sure however “be empathetic” may misdirect...

Selling in Turbulent times

Selling in Turbulent times

The more things change, the more they stay the same   This article was co-written with Carlos Nouche.   These are unprecedented times for all of us regardless of region, industry, role or age. However, for many of us, we have experienced crises before –...

January as a Spectator Sport

I was reading an article that pointed to research showing that 80% of us fail to keep our resolutions by February… the promise of change, the promise of renewal, the promise of hitting our sales targets, the promise of… well does it really matter what the promise is?...

Why Do We Behave the Way We Do in Sales?

Why Do We Behave the Way We Do in Sales?

There are three questions that I consistently get asked when I do workshops: “Why do we behave the way we do in sales when we know there is a better way?” “How do I become a better coach to my team?”’ “What sales books do you read?” This article will encompass items...