"From Good to Great: Why Some Companies Make the Leap…and Others Don’t." by Jim Collins


Have you ever wondered what it is that makes a good company become truly great? In his book “From Good to Great: Why Some Companies Make the Leap…and Others Don’t,” Jim Collins addresses some major factors that contribute to companies becoming great.

Collins first explains the list of criteria necessary for a company to be considered “great.” Most importantly, great companies experience a period of large growth coupled with sustained success, bringing forth results that are much more impressive than industry standards and competitors.

While common sense would suggest that factors such as compensation and technology would be major contributors to a company’s success, Collins found that the great companies excelled in three areas:

  • Disciplined people
  • Disciplined thought
  • Disciplined action

Collins goes on the explain that companies with a clear framework for action and a holistic view of the company’s purpose are able to differentiate themselves from their competitors and catapult themselves towards greatness.

Consider how using the ValueSelling Framework and engaging the entire team can help your company differentiate itself from competitors, all the while creating and sustaining a strong culture that is rooted in growing revenue.

As Founder and CEO of Visualize, Scott spearheads the company’s overall strategic direction, planning and execution. Scott has over 25 years of experience in sales and sales leadership, building profitable companies.