It snowed here in Denver last week and today’s high is 82°F – I am jazzed about the upcoming golf season, already had some reinforcement with my coach and got fitted for new wedges 🥳. As I think about conducting effective business conversations, I can’t help but draw an analogy to the game and specifically to the “pre-shot routine and setup”.
- Obtain a clear understanding or image of what you need to accomplish, i.e. hitting the target or shot shape.
- Have a solid, repeatable mental checklist in order to set up as near perfect as possible to give your one shot the best odds of success.
- Over-train this mental checklist on paper and with a trainer to a point past memorization. It is only then that you would be able to trust your routine under pressure.
Many of you already see the connection- Here are the nuances:
- Keep in mind that the target must be mutual in a successful collaboration/conversation – Understand it and confirm it
- Define your flow, NOT your script, to improve your odds of success
- Practice so that you can execute through distractions
Amateurs practice to get it right – Pros practice to never get it wrong.
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As a Vice President of Visualize, Gerard helps organizations improve business metrics by creating a better connection with their customer’s definition of value. He is focused on refining his client’s selling approach & their ability to differentiate – to drive increased revenues, market share and profitability.

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