As many of you know, LinkedIn has a follow button for companies which allows users to follow a company on the network, and receive real-time alerts from its profile in their news and activity stream. LinkedIn has taken this functionality a step further with the debut of an embeddable button that companies can now add to their websites.
How does the follow button work for me as a user? Simply click on the follow button from a company’s website and, as long as you are logged into LinkedIn, you will automatically follow that company. If you are not logged in, a box will appear asking for your credentials. Just type those in, and you will automatically begin to follow the company and receive up-to-date company news.
So why follow a company on LinkedIn? Whether you are a sales representative who is trying to monitor a target account, or simply tracking industry trends, following companies is a great way to gain market insights and keep target accounts top-of-mind.
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