Rick McAninch

rick-mcaninchRick McAninch – New York, USA

Best superpower? “Flight. Imagine the sense of freedom. And never having to go through airport screening lines!”


Rick, a ValueSelling trainer since 1996, has consulted with leading companies worldwide, including Blackbaud Inc., Computershare, Microsoft, Sun Microsystems, UnitedHealth, and a host of other technology, service, healthcare and financial organizations. He specializes in working with companies that are facing challenges created by a changing economy, acquisitions, competition and other sales management complexities.

He led North American sales for a division of Harris Corporation, where he moved the sales organization from product feature/function selling to high-level business impact selling, resulting in a 30 percent revenue increase in less than nine months. Rick worked his way up from technical and marketing positions to consistently be the top revenue producer at the individual sales, district manager and regional director levels.


First paying job? “Filling potholes in a parking lot. I was 15.”

We’d never guess that… “I’m a musician. I took piano lessons as a teenager.”

Community involvement? “Volunteering at a local middle and high school of nearly 1,000 boys and where the motto is Men for Others.”

Best journey taken? “Marriage.”

Contact Us

Email: info@visualize.com

Phone: +1-248-593-5455 or
+1-888-88-GOALS (46257)

Mail: Visualize Headquarters,
452 Bonnie Briar, Suite 100,
Birmingham, MI 48009


“Lots of reasons we won this deal, however, the ValuePrompter® and the Differentiated VisionMatch® sealed it for us.”

Tracy FlemingAvaya