The 1% Edge Podcast is hosted by Carlos Nouche and features conversations with go-to-market leaders across sales, customer success, operations, enablement, marketing, product design, and more. It’s designed for professionals looking to elevate performance by improving just 1% every day. Each episode explores the mindset, strategies, and habits behind continuous improvement and success in today’s business environment. Topics include sales leadership, GTM execution, revenue enablement, team performance, and personal development.
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Key Concepts and Takeaways from the Latest Episodes
The Seven Deadly Sins of Sales Training
This episode explores the common pitfalls that can derail sales training programs, highlighting the need for a holistic, cross-functional approach to ensure lasting behavior change and maximize ROI.
Transforming Obstacles into Opportunities: A Guide to High-Performance Leadership
Rob Hartnett explores how a ‘possible’ mindset, trust, and adaptability can transform leadership and drive team success.
Transforming Buyer-Seller Dynamics in a Digital World
Greg Brown dives into the shifting dynamics of the buyer-seller relationship, highlighting how sales reps can build trust with well-prepared, value-driven interactions. He shares practical insights on value-based selling and using AI to enhance buyer engagement in today’s rep-free preferred environment.
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Founded in 2002, Visualize is the global leader in implementing the ValueSelling Framework, a formula-based sales process with decades of proven results in helping teams market, message, engage, qualify, advance, and close opportunities. Our holistic approach engages the entire enterprise in creating and sustaining a strong culture—one rooted in customer impact through consistent processes, tools, coaching, and goal-setting.