Resource Library

(post workshop password required)

Get access to the ValueSelling templates and all other tools needed to consistently and successfully uncover and leverage value. In order to download the resources, you will be asked to enter the password provided to you post workshop. If you have technical issues or did not receive a password, please request a new password.

A few tools to get you started

Quick Start Guide

This document has direct links and descriptions for some of our most popular tools. It's the quickest way to start maximizing your training.

ValuePrompter® Call Prep

This specific ValuePrompter® will help you plan for your sales call and prompt your questioning process. Each section relates to a component of the ValueSelling process.

ValuePrompter + Credibility Intro/Prep

This document combines a credibility introduction and preparation guidance in a ValuePrompter to help during discovery calls. This Word version includes expandable text boxes.

Opportunity Assessment Guide

This process analyzes four key components of an opportunity to determine the likelihood that the customer will invest in your solution. If one component is determined to be lacking or undeveloped, the prospect is considered unqualified.

Complete Resource Library

Use the buttons above to filter resources by category, or use the search bar to find something specific. To search across all categories, be sure to click “Reset Filter” first. If you don’t, your search will only apply to the category you have selected.

Title	Categories
Marketing Solution ValuePrompter Battlecard Template with Credibility Intro (A.I.M OBJ) This template provides product managers, marketing professionals, and enablement resources a guideline for helping sales and customer-facing roles with key content for targeting and positioning specific solutions to critical buyers. It has three essential parts: One, the credibility introduction, to assist the team with a compelling story in 60 seconds or less to engage the […]	Marketing
ValuePrompter® Battlecard with Expandable Text Boxes The ValuePrompter battlecard is prefilled with information to provide key content in helping sell and engage in a meaningful conversation with the target buyer. This Word version is in landscape orientation and utilizes expanding text boxes that automatically resize as you enter content.	Marketing, ValuePrompters
SMART Goals Worksheet Use this worksheet to help develop goals that are Specific, Measurable, Activity-Based, Realistic, and Timely. Applying the SMART goal setting principles greatly increases your likelihood for success.	Management, Marketing, Sales
Wins Input Template This tool allows you to track wins so that others can learn from your successes. It is based on the ValuePrompter and ensures teams are sharing and reviewing the key ingredients to help in positioning with new prospects but also leverage in replication.	Marketing
ValueSelling Terms This is a glossary of commonly used terms in the ValueSelling methodology.	Marketing, Sales
Marketing Solution ValuePrompter Template Landscape This document is designed to help guide a marketing person in how to create content in each element of the ValuePrompter in order to assist in marketing messaging and enablement content.	Marketing, ValuePrompters
Marketing Solution ValuePrompter Template Portrait Different format of the ValuePrompter in Portrait. This document is designed to help guide a marketing person in how to create content in each element of the ValuePrompter in order to assist in marketing messaging and enablement content.	Marketing, ValuePrompters
Marketing Solution ValuePrompter Battlecard Template (A.I.M. OBJ) Marketing’s two page ValuePrompter “battlecard” template is internal facing to provide sales the key content to help sell and engage in a meaningful conversation with a target buyer. Elements include: anxiety, problem, solution, and value probing questions proper structure as well as references, competitive positioning and objective handling guidance.	Marketing, ValuePrompters
Marketing ValuePrompter Reference Story Template Portrait Marketing’s one page template to provide sales with key reference data to assist in building credibility and motivation for a solution to a target buyer. Elements include: Ideal Customer Profile, Power, Business Issues, Customer References, A.I.M. – Anxiety, Influence and Motivation.	Marketing, ValuePrompters
Product Launch – SKO Deck – Education for the Content Creator This deck provides guidance for training sales teams on a new solution or talking points. How often do Sales Kick Off presentations wonder into solution geek speak? We need to provide the important elements for sales, sales engineers and product specialists to go and successfully understand positioning and who to sell. This template gives an […]	Management, Marketing
ValueSelling Key Components This two page handout provides a quick summary of the key components in ValueSelling. The ValuePrompter linked to the Mutual Plan and Qualified Prospect Formula. It provides the quick form deal assessment for qualification and the Business Issue clarification.	Management, Marketing, Sales