A.I.M Letter Overview

A.I.M Letter Overview

This provides an overview of the ValueSelling A.I.M letter process and how we can use multiple levers to draw a response from the customer. A.I.M. stands for Anxiety, Influence, and Motivation. We must try to maximize the impact of our written communication by leveraging these multiple 'buttons' to get a response. This template provides guidance on how to leverage in our cold calling and cold emailing prospecting campaigns.

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Last UpdatedJune 10, 2021
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