This template provides product managers, marketing professionals, and enablement resources a guideline for helping sales and customer-facing roles with key content for targeting and positioning specific solutions to critical buyers. It has three essential parts: One, the credibility introduction, to assist the team with a compelling story in 60 seconds or less to engage the target buyer. Two, the ValuePrompter, providing the key elements for the target buyer regarding their Business Issues, problems, etc. More importantly, are the key questions to uncover and expand the differentiation for the solution. Third and finally, the key elements assisting in objection handling, competitive positioning, and areas to create AIM (Anxiety, Influence, and Motivation) for the target persona to engage.
Please Note: This resource is password protected. If you’ve forgotten your password, please
request a new password. If you’re using an email address from an active client domain, you should receive your new password immediately. If not, please allow us a few hours to verify that you’ve completed ValueSelling training with Visualize before we can issue a new password. Thanks for your patience, we promise we’re working on it as quickly as we can!
