Value Reference Story Template

Value Reference Story Template

Marketing's one page template to provide sales with key reference data to assist in building credibility and motivation for a solution to a target buyer.

Elements include: Ideal Customer Profile, Power, Business Issues, Customer References, A.I.M. - Anxiety, Influence and Motivation.

This resource is password protected. The required password and instructions for download can be found here. Please note that this link will only work once you have joined the Alumni Group.

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Last UpdatedMay 8, 2020
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