Battlecard Building Tool

This template is designed to help marketing and enablement teams create persona based battlecards. It includes: 60 second Credibility Introduction, a ValuePrompter with example questions, an Anxiety, Influence, Motivation (A.I.M.) levers for targeting communications,...

ValuePrompter® Battlecard with Expandable Text Boxes

The ValuePrompter battlecard is prefilled with information to provide key content in helping sell and engage in a meaningful conversation with the target buyer. This Word version is in landscape orientation and utilizes expanding text boxes that automatically resize...

SMART Goals Worksheet

Use this worksheet to help develop goals that are Specific, Measurable, Activity-Based, Realistic, and Timely. Applying the SMART goal setting principles greatly increases your likelihood for success.

Wins Input Template

This tool allows you to track wins so that others can learn from your successes. It is based on the ValuePrompter and ensures teams are sharing and reviewing the key ingredients to help in positioning with new prospects but also leverage in replication. This resource...

ValueSelling Terms

This is a glossary of commonly used terms in the ValueSelling methodology. This resource is password protected. The required password and instructions for download can be found here. Please note that this link will only work once you have joined the Alumni...

ValuePrompter® Battlecard Template

Marketing’s two page ValuePrompter “battlecard” template is internal facing to provide sales the key content to help sell and engage in a meaningful conversation with a target buyer. Elements include: anxiety, problem, solution, and value probing...

Value Reference Story Template

Marketing’s one page template to provide sales with key reference data to assist in building credibility and motivation for a solution to a target buyer. Elements include: Ideal Customer Profile, Power, Business Issues, Customer References, A.I.M. –...