ValueSelling Mini MBA
This workshop prepares the sales executive to have a business conversation with all levels in an organization, especially the business decision-makers. ValueSelling Mini MBA allows sales executives to build a base of business acumen that provides them with the knowledge and confidence to successfully approach senior executives and engage them in a business-level conversation.
For: Sales, Sales Management
Learn To:
Use market and performance trends to identify a prospect’s business issues
Execute a successful call on senior business executives
Use accounting basics to analyze financial reports and identify potential business issues for your prospects and customers
Create powerful anxiety questions using the potential business issues you have identified for each call to the business executive
Workshop highlights
- Learn the fundamental principles that are used to successfully motivate people to buy
- Learn how to establish the link between the analysis of your prospect’s business and your ability to deliver business value—the key to executing a successful sales call on a senior business executive
- Business acumen primers teach you how to analyze financial reports
- Develop the knowledge and confidence to conduct a business-level conversation
“Just wanted to let you know that we reached our goal…the team has really tightened up their interactions with clients while maintaining high quality! Our plan right now is to keep on coaching the team since this seems to be working.”